One more thing about Free Flow!

Below is a picture of a 'Free Flow Layout' that is more clear and labeled of where things are located. The way things are set reminds me of some of the stores in the mall including: American Eagle, Aeropostale, Express, Vanity, Victoria Secret, The Buckle, and some others within the College Square Mall.

Right when you walk into the store, the store is split into two sides, usually a men and female side. I read an article the other day that said there is a "decompression zone" within 15 feet from the entrance where shoppers do not notice the products, but I think the front of the store should appealing and catches the eye of the customers because it plays a huge role if the customer wants to continue on browsing in the store or not.



The checkout counter is typically in the middle or off to the side. With it being in the middle, its a good way to interact with the customers when they enter the store because since you are in the middle, you can see and greet people that come in.

Next, we have the clearance items. Who doesn't like things on sale?! Clearance items are usually stationed in the back because the stores know that most customers end up looking in clearance, but having it in the back allows the customers to browse at other items before heading back there.

The dressing rooms are generally in the back as well mainly because you've already browsed the store and now you're standing in the back and the dressing room is the last stop you need to go before making your way to the counter and purchasing your items.

Overall, this is the ideal set up when it comes to clothing stores in any mall.