Providing Excellent Customer Service

IT'S ALL ABOUT THE CUSTOMER! 

I'm not just talking about retail. In general, for all businesses, satisfying and making the customers happy is the number one goal. To increase business and maximize sales, you want customers to come back and in order for them to come back, the employees must leave a good impression and great customer service.

As a sales associate at American Eagle at the College Square Mall, it is our job to assist and to advise the customers on the latest trends and to provide the customers with an enjoyable shopping experience.

Once they enter the store, we greet them because it makes the customers feel welcomed. The three essentials to greeting customers: Smile. Eye Contact. Comment. We greet them with a smile and the basic "Hi, how are you doing? What are you shopping for? Can I help you find anything?" With the smile, also use eye contact. It shows that you are ready to engage and ready to help them in some way and that you care about what they are going to tell you. Also, make a friendly comment, about the weather or compliment them on their clothing. Build a relationship with the customer so they know they can come to you if they need anything. Usually the customers would respond with "just looking." At that point, they aren't asking for any assistance, so we make sure they know the sales that are going on that day and to let them know that you are there if they need any help.

Even though the customers doesn't need any help, make yourself available to answer any questions they may have. Check up on them from time to time to see if they are finding everything okay, see if they want to get a fitting room started so they don't have to carry all their items, and just follow up with them to make sure they are still doing alright.

These are all great tips for customer service so put them in use and have those customer interactions and help increase sales! Just remember: Smile. Eye Contact. Comment.